The Gzhel Association is Considered for Exhibition at the Shanghai Forum
The Gzhel Association has been approached with an invitation to participate in the exhibition program of the II Eurasian Financial and Economic Forum, scheduled to take place in Shanghai from April 17 to 19, 2026. This initiative has been spearheaded by Financial and Business Association for Euro-Asian Cooperation (FBA EAC) in conjunction with Russian Union of Industrialists and Entrepreneurs (RUIE), both of whom are co-organizers of the event.
Negotiations between the parties were conducted on February 17 at the premises of the enterprise in the village of Turygino, Ramenskoye city district. The delegation representing FBA EAC was led by Vladimir Kotenev, a member of the Board, and Sergey Korotkov, Advisor to the FBA EAC President. Oleg Grishchenko, Director of Retail and Corporate Client Development, and Galina Golinkova, Deputy Director General for Tourism Development, participated on behalf of the Gzhel Association.
The meeting with the leadership of the Gzhel Association was part of a series of on-site engagements with Russian industrialists, organized by Alexander Kotlyarsky, First Vice President of FBA EAC. During the discussion, representatives of the Association presented the potential for the folk-art industry to utilize this platform to exhibit its products within the forum framework. It was emphasized that this initiative aligns with the FBA EAC long-standing strategy to promote Russian brands internationally. Notably, in 2018, two dozen Russian companies were successfully represented at one of the largest Chinese exhibitions, with Li Shuobing’s, the FBA EAC President, support.
Oleg Grishchenko and Galina Golinkova expressed positive assessments of the potential cooperation, and the CEO is anticipated to make the final decision regarding participation in the forum. Galina Golinkova noted that such initiatives typically receive strong support from the leadership. She recalled that the Gzhel Association has previously had successful experiences with foreign exhibitions: this year, the "Blue on Blue" exposition was presented at the Russian House in Rome, with support from sister city relations, and subsequently at the cultural forum in St. Petersburg. Additionally, the company is actively developing cooperation with China, maintaining its own representative office and hosting Chinese delegations on multiple occasions.
The Gzhel Association is the leading Russian enterprise in the production of porcelain and handicrafts. The hand-crafted production process preserves the unique characteristics of Gzhel porcelain, while the association also engages in educational initiatives, offering personalized scholarships to students.